Creating A Strong Business Brand

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Creating a business brand is one thing, but creating a strong business brand is another. Therefore, every starting business person needs to be aware of the fundamentals involved in creating a business brand that would enable your product to excel in the market. However, you must not be scared by this process; instead, try to enjoy the exercise of brand building and you will be able to build a brand that you can be proud of and your customers will love.

Focus on the Business

Before even thinking of a brand, think first of your business. After all, the brand is merely a representative of your business. So, you must refrain from focusing too much on developing an effective brand without giving attention to the business. Your brand must come as a result of your business, not the other way around.

Therefore, you need to come up with your band depending on the following factors:

  1. Nature of business
  2. Type of service to customers
  3. Distinction from competitors




  1. Nature of Business

One of the purposes of creating a brand is to communicate to the consumers what your company does. Therefore, take the time to evaluate the nature of your business and the distinct attributes to communicate to the market. If possible, try to produce your brand according to the specific target market that you are aiming for your business. Is your business catering to mothers, young adults, or children? This will help establish the name and image for your business.

Once you increase awareness of your brand as a representative of your company’s products or services, only then can you expect to experience increased sales. Therefore, creating a firm brand that will be easily remembered and distinct will enable you to create a loyal customer base.


  1.    Type of Service

The entailing concept surrounding a brand name such as a logo, strapline, mission statement, or color scheme is all but abstract concepts. What establishes a brand as a concrete representation of your company and business is the experience that your customer has with your product or service. Therefore, you need to establish that relationship between your customer and the kind of service you bring to them as one aspect that will enable your brand to establish itself in the memory of your customer.

Indeed, perceived value of your company is a vital formula that would produce a strong business brand. It is not all about images but delivering to the emotional and physical needs of your customer will help reinforce your brand’s campaign in the market. At Mercat Consulting we will be able to help you to create the best logo (design brand) for your company, we have the experience and his knowledge to bring a strong and powerful brand to the market.


  1. Distinction from Competition

Although examining the type of brand that is utilized by your competitors will help you establish your own brand, you need to differentiate from them while exceeding them at the same time. A distinction must not only arise from the business name or logo itself but in terms of the quality of service that you deliver. What can you offer that your competitors have not and cannot offer customers? Then, incorporate that into the creation of your brand so you will easily be able to capture customer’s attention as to the possibility of doing business with you.

In a market that is flooded with several other businesses, making yourself unique and distinct from others is one way to establish the reputation of your business. Combine that with a passion for delivering premium customer and quality service.

We understand that these 3 steps could be demanding to think in the essence of your business but please don’t stress, this is what we specialize in. Let us help you through these steps, our branding + your services are the perfect match to achieve your goals. Contact us (786) 724 5337 or email us

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